Willingness to pay (WTP)
Revision as of 18:49, 17 November 2023 by Editor iHTS (talk | contribs) (Created page with "The maximum amount that a person is willing to pay: (a) to achieve a good health state or particular outcome, or to increase its probability of occurrence; or (b) to avoid a bad health state or outcome, or to decrease its probability of occurrence. == Reference == http://htaglossary.net/willingness-to-pay-(WTP)")
The maximum amount that a person is willing to pay: (a) to achieve a good health state or particular outcome, or to increase its probability of occurrence; or (b) to avoid a bad health state or outcome, or to decrease its probability of occurrence.